Business networking can often feel like a daunting task, but with the right approach, it can be a powerful tool for personal and professional growth. Kelly Seaton from The Leasing Network recently shared her insights on effective networking strategies, and here are her top three tips for making the most out of your business networking efforts.
1. Be Authentic and Genuine
Kelly’s first piece of advice is to always be yourself. Authenticity is crucial in business networking. Instead of trying to impress others with a façade or pretending to be someone you’re not, focus on presenting your true self. People can easily spot insincerity, and it often backfires. Instead, aim to build genuine connections by showing interest in others and listening actively. Remember, we have two ears and one mouth for a reason—use them accordingly. By listening more than you speak, you demonstrate respect and a genuine interest in the other person’s perspective. This approach makes a lasting impression at business networking events or in one-on-one interactions.
2. Follow Up and Offer Help
Business networking doesn’t end after the initial meeting. Kelly emphasizes the importance of following up with the people you meet. After establishing a connection, reach out and offer your assistance. Ask questions like, “What do you do? Why do you do it? How can I help you? Who can I introduce you to?” This approach not only strengthens your relationships but also fosters a supportive network. Remember, networking is a two-way street, and being proactive in helping others can open doors for future opportunities.
3. Provide Value
Kelly’s third tip focuses on providing value to those in your business network. Even if your business differs from others, there’s always something of value you can offer. Whether it’s sharing useful information, offering advice, or introducing someone to a valuable contact, being a resource to others can significantly enhance your business networking efforts. By contributing valuable insights or assistance, you build credibility and strengthen your professional relationships.
The Benefits of Business Networking
Kelly believes that effective business networking is crucial for personal and professional development. It provides opportunities for growth, knowledge sharing, and collaboration. For example, recent business networking events in Melbourne highlighted that learning from peers can be just as valuable as formal sessions. Business networking can lead to new business referrals, career advancements, and valuable industry insights.
BX Networking: A Platform for Professional Growth
As a team leader for BX Networking on the Central Coast, Kelly highlights the value of being part of a diverse business networking group. BX Networking stands out for its inclusivity and collaborative approach, bringing together various industries to foster connections and share knowledge. Meetings occur every fortnight, and Kelly likens the membership to a “gym for your brain,” where the more effort you put in, the more you gain.
If you’re interested in experiencing BX Networking firsthand, Kelly invites you to join their meetings, which include opportunities for elevator pitches, business connections, and one-on-one discussions. The next meeting is set for Thursday morning from 8 AM to 10 AM, and she’s happy to offer a free breakfast to newcomers.
“Business networking is an invaluable skill that, when approached with authenticity, follow-up, and a focus on providing value, can lead to significant personal and professional benefits. By adopting these strategies, you can build meaningful relationships and enhance your networking efforts.”
Kelly Seaton, The Leasing Network