I’m thrilled to be sharing some thoughts on networking. For those who don’t know me, I’m Heidi from Collective Designs. Although I’m not here to plug my business, I’m excited to discuss a vital networking tip that has significantly impacted my professional journey.
One of my core philosophies in business is the power of giving freely, without expecting anything in return. This “Givers’ Game” approach is about getting to know people well enough to understand how you can help them, without any immediate expectations of receiving something back. It’s a mindset that has shaped my networking strategy and my career.
For over four decades, I’ve been deeply involved in the jewelry industry, a field that is both generational and predominantly male-driven. As a young woman managing businesses and introducing an international brand to the country, I often found myself on the periphery of many industry events. This changed dramatically in 2011 when I participated in a major roadshow across Australia with 35 jewelry suppliers.
This roadshow, which spanned five cities in just two and a half weeks, was a turning point. It involved intense security and a tight schedule, but it also forced us into close quarters. Being stuck in hotels and restaurants with our competitors led to an unexpected outcome: we began to get to know each other on a personal level.
For instance, I worked for Mark Milton, a UK-based company, while Mark McCall was the largest supplier in Australia at the time. Despite our competitive standing, circumstances brought us together. By understanding each other’s motivations and passions, we transformed from competitors into a supportive network of suppliers. We became a unified group that referred business to each other, enhancing our collective success.
This experience taught me the importance of building genuine relationships with others, including competitors. Networking isn’t just about exchanging business cards or promoting your own services; it’s about understanding the people you interact with. Learn their stories, their “why,” and what drives them. You never know when these insights might be beneficial.
One of my key skills is connecting people. I enjoy listening to others’ stories and discovering what makes them unique. This is crucial because, as Brendan and many others in the room will attest, stories are memorable and they sell.
Networking also helps build confidence. I am often referred to as “The Jewelry Lady” in Newcastle—a nickname that reflects the impact of being memorable and building personal connections. My advice is to focus on giving and building relationships. This approach not only helps you grow personally but also positions you as a trusted and respected individual in your industry.
I’m also actively involved in various networking groups, including BNI and women’s business networks. If you haven’t been to a BNI meeting yet, I highly recommend it. We’re even looking to launch a second chapter soon, so if you’re interested, let me know!
Thank you for your attention tonight. I’m grateful for the opportunity to share these insights and for your support in our networking community.