Business networking is an essential tool for personal and professional growth. Jeff Neilson, a seasoned finance professional with 44 years of experience, recently shared insights on how to navigate the world of business networking effectively. Here’s a summary of his wisdom, drawn from decades of building trusted relationships and meaningful connections.
The Journey of Business Networking
Jeff’s career began at the age of 17 with AZ Bank, where he spent 20 years learning the nuances of trade and international finance. By the age of 26, he found himself representing the bank at 14 International Chambers of Commerce. While the experience was daunting, it taught him a foundational lesson about networking: finding common ground is key.
Through this experience and others, Jeff identified three primary types of networking:
- Social Networking – Engaging with others in informal settings to build rapport and relationships.
- Business Networking – Connecting with professionals who share similar goals and values.
- Community Networking – Collaborating within organizations like Chambers of Commerce to foster local engagement.
Each form of networking has its place, but they all share one thing in common: the power of authenticity and connection.
Be Yourself in Business Networking
Jeff’s number one rule for business networking is simple yet profound: Be yourself.
- Genuineness matters. Don’t try to impress others with fabricated stories or over-the-top claims. Instead, focus on being real and sincere.
- Trust is everything. Building trustworthy relationships leads to long-term connections that generate opportunities and business.
- Overcome the initial fear. Walking into a business networking event can feel intimidating, but remember, most people feel the same way. Be the person who starts the conversation and makes others feel welcome.
The Power of Reciprocity in Business Networking
One of the most powerful lessons Jeff emphasised is the concept of reciprocity in business networking.
- Give to receive. In business networking, when you offer help, share advice, or connect others, it often comes back to you in unexpected ways.
- Build relationships, not transactions. Business networking isn’t about immediate gain but about creating lasting connections. The best way to grow your business with networking is by fostering genuine, two-way relationships.
Finding the Right Fit for Business Networking
With so many business networking groups and opportunities, it’s essential to choose the ones that align with your goals. Jeff shared his experience with various groups:
- BNI (Business Network International): A structured business networking group focused on generating referrals.
- BIS Plus: A not-for-profit business association Jeff co-founded to support small business owners. This group fosters a supportive, intimate environment for collaboration and problem-solving.
The key takeaway? Find what works for you. Not every business network or group will suit your needs or personality, so focus on those where you can engage meaningfully and contribute value.
Business Networking for Small Business Owners
For small business owners, business networking can be particularly rewarding. As Jeff noted, many entrepreneurs work in isolation, without peers to share ideas or challenges. Joining a supportive network can provide:
- A sounding board for ideas.
- Solutions to problems from experienced peers.
- Emotional and professional support.
In business with networking, you can often find a network that helps you grow both personally and professionally, supporting your entrepreneurial journey.
Conclusion
Business networking is more than exchanging business cards—it’s about building genuine relationships that stand the test of time. Whether you’re new to networking or a seasoned pro, remember these key principles:
- Be authentic and sincere.
- Find common ground.
- Choose the right business networking events or groups.
- Give before expecting to receive.
- Build trust through meaningful interactions.