This is a 2-minute crash-read into a surprisingly complex subject. If you’re at all confused about where the line is drawn between Marketing and Branding, you’re not alone. Indeed there is a lot of cross-over between the two which is why these concepts are so often...
As of late last week, I’ve been focusing my efforts on communicating with anyone in my contact lists and social media feeds about the importance of communicating with your audience. People who you are either clients, prospects or potential shoppers will all...
When I started my business four years ago, I made plenty of mistakes early on. I did a lot of work for free, I didn’t value my time as much as I should, and I spent too much time ‘in’ the business instead of ‘on’ the business. Because, if you have a great network,...
The 2 pieces I remind myself about often are very closely linked: It’s about the CLIENT, not you (or me)! Its’ so easy to get carried away with ourselves and our own need to demonstrate our competence or importance, especially when we work alone and don’t get as much...
How often has a customer bought your product or service without any interaction at all? For me – NEVER! There has always been a process involved – the KLT process! Know, Like and Trust. Think about it. Even when you go into a retail store, you have some knowledge of...
As a Google Trusted Photographer, I have a developed a unique perspective with respect to the importance that Google places on not only its own Google My Business platform, (essentially the world’s largest online business directory) but also how Google uses data...
